Post by account_disabled on Mar 7, 2024 8:46:15 GMT
By " smart content ", which in Italian we could translate as "intelligent" or "adaptive" content, we mean those textual elements of a web page (or an e-mail) which, based on some configured rules, change to better adapt to the user who is using it. In essence, you generate personalized experiences that make people think: “This is exactly what I was looking for!”. This is a very advanced mechanism which, ironically, is based on a very "classic" marketing rule. However, if applied correctly, it can bring excellent results in terms of lead nurturing and increased conversion rates.
Smart content: why do they work? We all know the ever-present Germany Phone Number mantra of marketing, not necessarily digital: show the right content to the right audience and the possibility of that audience turning into customers will increase significantly. But not only that, with content marketing many other purposes can be achieved, as demonstrated by the data from the most recent research by the Content Marketing Institute on Content Marketing in the B2B sector: brand awareness, establishing credibility and trust, educating, etc. Credit: B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 This approach - almost an axiom by now - has found a natural field of application in digital marketing, above all thanks to the technological tools that current CRM platforms make available.
With solutions capable of managing content dynamically, such as HubSpot, it is therefore possible to optimize the user experience in an initial - but crucial - phase of the journey towards conversion: smart content mostly acts at the level of consideration of a hypothetical conversion funnel , but it is also useful later, in the retention phase . Why? Simple, those phases are the two moments in which the content "pushes" the person to take the desired action: a purchase, a registration, sending a form, a new purchase or other. A classic example of smart content can be found on the most innovative e-commerce sites: the boxes on the product pages that suggest related products or other products purchased together with the one displayed are a particular application of dynamic content. Furthermore, newsletters that address the user using his name in the incipit, or that show him a selection of products based on his preferences, are other examples of smart content.
Smart content: why do they work? We all know the ever-present Germany Phone Number mantra of marketing, not necessarily digital: show the right content to the right audience and the possibility of that audience turning into customers will increase significantly. But not only that, with content marketing many other purposes can be achieved, as demonstrated by the data from the most recent research by the Content Marketing Institute on Content Marketing in the B2B sector: brand awareness, establishing credibility and trust, educating, etc. Credit: B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 This approach - almost an axiom by now - has found a natural field of application in digital marketing, above all thanks to the technological tools that current CRM platforms make available.
With solutions capable of managing content dynamically, such as HubSpot, it is therefore possible to optimize the user experience in an initial - but crucial - phase of the journey towards conversion: smart content mostly acts at the level of consideration of a hypothetical conversion funnel , but it is also useful later, in the retention phase . Why? Simple, those phases are the two moments in which the content "pushes" the person to take the desired action: a purchase, a registration, sending a form, a new purchase or other. A classic example of smart content can be found on the most innovative e-commerce sites: the boxes on the product pages that suggest related products or other products purchased together with the one displayed are a particular application of dynamic content. Furthermore, newsletters that address the user using his name in the incipit, or that show him a selection of products based on his preferences, are other examples of smart content.