Post by account_disabled on Mar 5, 2024 7:17:04 GMT
(Knowing) communicating means thinking for two and creating in two CLICK TO TWEET There is you , in the communication, with your personality, the message you want to convey and the offer you intend to offer, but there are also and above all your people , those you are addressing, those interested in what you have to say, those who trust and will trust you. If you learn to communicate in this way, you will be able to obtain several valuable advantages for your brand: #1. You will achieve brand positioning If your message is effective, your brand will be able to position itself in the minds of your (potential) customers , find a place to occupy and not move from there. You will be there and you will be there in a very specific place, the one best.
You will stimulate Brand Recognition Brand Recognition is brand Brazil Phone Number recognition , also known as aided recall because the brand in question is recognized by the target audience when this is prompted by the question, do you know brand X? Here, knowing how to communicate your offer, your dreams, your core values, your concrete advantages and also the elements that identify you (above all logo, name, claim and colours) is a fundamental aspect to stimulate recognition of your brand . #3. You will stimulate Brand Recall Brand Recall is the spontaneous recognition of the brand , which occurs when the target audience not only spontaneously recognizes your brand but also manages to associate it with your product sector, with your offer. Brand Recall is even more important than Brand Recognition to guarantee you the brand awareness you need and, therefore, the possibility of being chosen . Brand Recognition, in fact, is a more superficial knowledge than Brand Recall.
You will be able to conquer the Top Of Mind What am I talking about? Let me explain right away. David A. Aaker, an American economist, developed the Pyramid of Brand Awareness , according to which the power of a brand lies precisely in its communication, a set of activities, strategies, techniques and actions that allow a longing to move from a state of not knowing to one of knowing. The lowest level of the pyramid belongs to the unknown brand , then we move on to the Brand Recognition step , then to the Brand Recall step and finally to the main one, the Top Of Mind (TOMA) , the phase in which a brand can enjoy a great power because it is here and now that the brand will be the first that comes to the consumer's mind when he thinks of the specific product or service category.
You will stimulate Brand Recognition Brand Recognition is brand Brazil Phone Number recognition , also known as aided recall because the brand in question is recognized by the target audience when this is prompted by the question, do you know brand X? Here, knowing how to communicate your offer, your dreams, your core values, your concrete advantages and also the elements that identify you (above all logo, name, claim and colours) is a fundamental aspect to stimulate recognition of your brand . #3. You will stimulate Brand Recall Brand Recall is the spontaneous recognition of the brand , which occurs when the target audience not only spontaneously recognizes your brand but also manages to associate it with your product sector, with your offer. Brand Recall is even more important than Brand Recognition to guarantee you the brand awareness you need and, therefore, the possibility of being chosen . Brand Recognition, in fact, is a more superficial knowledge than Brand Recall.
You will be able to conquer the Top Of Mind What am I talking about? Let me explain right away. David A. Aaker, an American economist, developed the Pyramid of Brand Awareness , according to which the power of a brand lies precisely in its communication, a set of activities, strategies, techniques and actions that allow a longing to move from a state of not knowing to one of knowing. The lowest level of the pyramid belongs to the unknown brand , then we move on to the Brand Recognition step , then to the Brand Recall step and finally to the main one, the Top Of Mind (TOMA) , the phase in which a brand can enjoy a great power because it is here and now that the brand will be the first that comes to the consumer's mind when he thinks of the specific product or service category.