Post by account_disabled on Feb 19, 2024 6:30:07 GMT
Use the Contrast Principle The Contrast Principle - Landing Page Science (Image Source) In his book, Influence, Robert Cialdini describes how the Contrast Principle students. Each student takes turns sitting in front of three buckets of water – one cold, one hot, and one at room temperature. After placing one hand in the cold water and one hand in the hot water, the student will then place both hands in the room-temperature water simultaneously. Even though both hands are in the same bucket, the hand that was in the cold water now feels like it’s in hot water, and the hand that was in hot water now feels like it’s in cold water. The contrast principle states that you can make an event seem .
You’ve probably seen marketers and entrepreneurs use the Buy TG Database contrast principle to sell their products many times. Have you ever noticed that car salesmen won’t talk about options until after the price of the car has been negotiated? That’s because after spending $25,000 on a brand new car, a few hundred dollars for better tires or sporty headlights seems trivial in comparison. And before you know it, you’ve spent $3,000 in options alone. You can use the contrast principle on your landing pages too. For example, let’s say you have a product that promises to save your customers $500 per month. You offer them a free trial, coach them on how to use the product, and after 30 days, they’ve saved $500.
Compared to their $500 per month savings, a $50 per month subscription to use the product is a no brainer. Contrasting the huge benefit of using your product to the relatively low cost of purchasing it. Here’s the deal Creating a killer landing page takes more than science. There’s definitely an art to it. The trick is to combine the two. The most effective landing pages make the science look beautiful. But I’m guessing you already know that.
You’ve probably seen marketers and entrepreneurs use the Buy TG Database contrast principle to sell their products many times. Have you ever noticed that car salesmen won’t talk about options until after the price of the car has been negotiated? That’s because after spending $25,000 on a brand new car, a few hundred dollars for better tires or sporty headlights seems trivial in comparison. And before you know it, you’ve spent $3,000 in options alone. You can use the contrast principle on your landing pages too. For example, let’s say you have a product that promises to save your customers $500 per month. You offer them a free trial, coach them on how to use the product, and after 30 days, they’ve saved $500.
Compared to their $500 per month savings, a $50 per month subscription to use the product is a no brainer. Contrasting the huge benefit of using your product to the relatively low cost of purchasing it. Here’s the deal Creating a killer landing page takes more than science. There’s definitely an art to it. The trick is to combine the two. The most effective landing pages make the science look beautiful. But I’m guessing you already know that.